Project Overview
As the sole product designer for a telehealth startup, I owned all aspects of product UI/UX and visual design, quickly translating evolving business requirements into a cohesive digital experience. Balancing user experience, brand positioning, and speed, I designed everything from the landing page to onboarding flows, patient dashboards, and admin tools, ensuring the system was scalable and efficient.
My Role & Responsibilities
Working as both the UX designer and initial art director, I took full ownership of the digital experience from zero to one. This included:
Designing UI/UX across platforms: landing page, patient onboarding, dashboard, admin tools.
Art-directing external assets: managing visual consistency across packaging and social media ads.
Quick iterations: Moving directly from business requirements to final design, sometimes with a turnaround of less than a day, to keep up with startup speed.
Tools: Figma for design, FigJam for identifying user flows.
Home and Landing Pages
I established the visual direction for the homepage and landing page, collaborating with external photo and video agencies to produce branded media, strategically addressing buyer concerns within legal constraints and using fun, colorful visual branding to differentiate the product and build trust.
Customer Onboarding
The onboarding flow was designed to gather medically compliant information while feeling friendly and approachable. To achieve this, I used generous white space, rounded corners, and progress bars to help orient where the user is in the process. We iterated quickly to enhance the flow with a focus on boosting conversion rates.
Patient Dashboard
The patient dashboard is a centralized hub for managing subscriptions, tracking prescriptions, communicating with doctors, and viewing billing and shipment details.
Creating the Admin Portal
I worked closely with the Director of Customer Experience to identify the key requirements for the admin dashboard:
Patient Visibility: Reps needed to easily track patient progress, connect to the medical database, and see status updates.
Emphasis on Alerts & Notices: Designed to highlight crucial information quickly, facilitating smooth patient management.
Efficiency & Clarity: Organized tools and data with logical grouping and prioritization, ensuring customer service reps could access what they needed with minimal navigation.
